We all know what it’s like to go to a website and see it filled with pop-ups. The experience is frustrating and oftentimes makes users stop using that website. What are some ways to advertise your products or services online without driving away your customer base? 

There are a few ways you can advertise for your business without being obnoxious. The key is to take advantage of the methods that might take a bit more time but are much less invasive. Using services like Google Local Listings, social media, and blog posts can help drive traffic to your website. 

Set Your Advertising Goals

The first step to launching a successful advertising model is having your advertising goals clearly set. Who is your target audience? Do you want to drive traffic to your website, or are you more concerned with brand awareness? 

You also need to decide how much money you want to spend on advertising. Determining a budget for your advertising plan will help you decide what is realistic for your advertising budget. Keep in mind that money isn’t your only resource. Time is more of an investment than money is, and it is important to know how much time you are willing to invest into advertising. 

Social Media is Your Friend

Social media platforms are by far the most effective and cheapest way to get your message out. Using products like Facebook Ads, Google Ads, or simply having social media accounts for your business is a big boon for brand awareness. These types of digital marketing staples allow you to point back to your website and blog posts. 

One of the benefits of having social media is that the people who want to see your business will come to you. This way you aren’t interrupting potential customers with pop-up ads. 

Start a Blog 

One of the best ways to have content to share on your social media pages is to write blog posts to put on your website. This way, you can establish yourself as an expert on your subject matter. That being said, this is a time-consuming way to expand your marketing strategy. If you are willing to invest your time into it, writing a blog can boost visibility on google search results through search engine optimization. 

Local Listings on Google

At this point, you are reaching people who are interested in your product through social media and blog posts. Now it is important to make yourself visible to the people in your area.  Showing up on Google Maps will bring you more traffic both online and offline. Small businesses greatly benefit from local listings. 

Contact Design Squid For Help

All of these strategies for online advertisement are ways that you can market your business without driving potential customers away. What if you don’t have the time necessary to do all of that though? Design Squid is here to help you with that. We offer all of these things to small businesses as part of our services. 

Contact us for more information about online advertising!