Get found near your customers and above your competition
What is local SEO?
Let’s start with a quick crash course. SEO (Search Engine Optimization) is the process of preparing and optimizing your website to be easily found on popular search engines such as Google, Yahoo, and Bing. Local search engine optimization, however, goes one step further by helping your business get found in your surrounding community. If you’ve ever searched for a restaurant in your area and wondered how Google knew what was near you, that’s local SEO at work. And that’s only one piece of what we do. By using keywords related to your products or services, we ensure that your business will come up no matter which search engine you’re using.
Does local SEO matter?
There is one caveat, however. Home-based businesses, no base businesses, or black market businesses don’t really benefit from this service. Local SEO is only for businesses that want their address to be found online and reachable offline. This normally includes local listings for offices, restaurants, venues, etc. With that being said, local SEO is still a massive part of helping your website appear in search rankings. Search pizza in Google right now and what do you see? If you’re like most users, you’ll see a list of all of the pizza parlors in your area. Google isn’t pulling up the definition of pizza, its origin, Wikipedia page, or cartoons. Instead, it is pointing you toward pizza business listings in your area. That’s because the most popular search query for pizza undoubtedly refers to finding pizza places. Without local SEO, those pizza places wouldn’t even make the cut.
How does the process work?
In addition to Google My Business, there are a number of different local directories that can list your business. Our team works to create a profile for each website, submit your contact information, and manage your information. Although this may seem easy at a glance, making sure all of the local citations are accurate and match your current information can be time-consuming. If your business isn’t getting a lot of traction and your online listings haven’t been optimized, our SEO experts are here to help.
Optimize your local search results
Having a fully-functional and up-to-date website is pointless if people can’t find you. Get in touch with our team for more information on how to optimize your localized content.