There comes a point in the life cycle of a business where your brand needs a refresh. While it may be difficult to know how often you should rebrand, doing so will not only strengthen your external appearance but help grows your business for the next generation.
Most businesses rebrand once every 7-10 years. Whether it’s through changing a logo style, restructuring a website, or switching out your brand colors, rebranding is designed to enhance your visual identity. While many businesses may have to change their brand due to a name change, changing the look and feel of your brand will ensure you stay ahead of your competitors.
Are You Reaching Your Target Audience?
Over time, it’s good to check the demographics of who you’re engaging with online. If you’re not attracting the right audience, rebranding might be just the thing that could help optimize your reach. By keeping your brand up-to-date with the latest trends, you can ensure that your small business will continue into the next generation.
Do You Actually Need a Brand Overhaul?
When business owners first begin, decisions about the future of their business are based on a set of values. While some values can extend throughout any life cycle of a business, the original vision may need to be adjusted to accommodate new challenges or opportunities. Many times, this type of rebranding might be needed when leadership has changed, new policies are enacted, or external factors have influenced the business.
Has Your Market Changed?
In order to keep up with the changing digital marketing environment, companies have to be willing to adjust. Whether demand for your services has declined or new manufacturers have entered the market, a successful rebrand may be what you need to remain competitive. Instead of fighting against these outside factors, you can make the necessary changes to continue to grow your business.
Is It Time for a Rebrand
Changing the look of your business can be overwhelming, but if your brand isn’t getting the type of engagement it should be or has undergone a major structural change, it’s time. By updating your company’s digital and external appearance, you can give new life to both your products and services.
Get in touch with our team for more information about company rebranding to make sure you’re on the right track for success.