Are you wanting to expand your online presence with social media? Does using profiles such as Facebook, Twitter, or Instagram seem overwhelming? Learn the basics of how to create a social media campaign that wins with the following tips.
Social Media for Beginners
Since the beginning of social media being used as a marketing tool, the fight for businesses to increase engagement has increased year by year. We all use social media in one way or another, and for consumers searching for services or products, having direct access to a brand can increase the likelihood for new customers. The question isn’t whether you should be using social media, but how. Let’s walk through the most important social media steps for beginners.
- Optimize your social media platforms
- Know who your potential customers are
- Drive traffic to your products and services
1) Optimize your social media platforms
Before you can start making social media posts, your individual profiles need to be optimized. Optimizing your social media accounts involves a number of different things including: profile photo, cover photo, business description, username personalization, contact information, and business hours (if applicable). By ensuring that each of your profiles on social media networks correctly reflects your brand, you can trust that you’ll have a strong foundation for your social media efforts.
2) Know who your potential customers are
The next thing you’ll want to keep in mind is your target audience. Who already cares about your products and services? What about their interests can you be a benefit to them? Many content marketers start by creating a buyer persona, which involves listing traits such as age, gender, budget range, education level, and hobbies. By understanding who your potential customers will be and utilizing tools such as social listening, you can focus your marketing efforts on what will get the best response.
3) Drive traffic to your products and services
Digital marketing is all about promoting what a business has to offer. While social media is a great way to build brand awareness and highlight your company’s digital presence, social media campaigns should lead to conversions. Once you’ve decided on which products or services you’re trying to promote, give customers an opportunity to purchase. Whether it’s including a link or adding a contact form, there should be no confusion on what step the customer needs to take next.
Building Relationships Takes Time
If you’re just starting out with social media marketing efforts, it’s best to take it slow. Making others aware of your brand and what you have to offer requires content creation that is both valuable and consistent. Learn what your target audiences are looking for and then plan to post content that will engage them on a regular basis. By growing your audience organically, you can build a following that will stay loyal to your brand for years to come.
Still not sure where or how to start? Get in touch with our team to learn more about our social media services.