At Design Squid, we know that brand awareness is the foundation of successful marketing. It's not just about being recognized; it's about creating a lasting impression that resonates with your audience. If you ensure your content has specific qualities, you can...
Marketing
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How Do You Measure Brand Equity?
How do you measure brand equity? Brand equity is an essential metric modern businesses use to measure success. It encapsulates the perceived value and reputation a brand holds among its audience. Brand equity is the culmination of consumer perceptions, emotional...
Brand Equity vs. Brand Value: Knowing the Difference
In digital marketing, many terms and concepts sound the same. Online presence sounds the same as brand awareness, and there is only a small difference between an impression and a view. By the same token, what is the difference between brand equity and brand value?...
What is Brand Equity?
Small business owners face many challenges in establishing and maintaining a strong brand presence. At Design Squid, we understand the complexities of this landscape. We are dedicated to helping businesses like yours navigate it successfully. Let's take a look at how...
What is Segmentation? A Marketing Strategy You Can Use
Marketing is a huge task, often filled with unfamiliar terms. One of those terms is segmentation. At Design Squid we recognize the vital role segmentation plays in this transformative process. Put simply, segmentation involves dividing the target market into distinct...
Successful Rebranding Strategies for 2024
In the ever-evolving realm of digital marketing, we recognize the power of rebranding in shaping a brand's narrative. As we venture into 2024, there have been many rapid shifts in consumer behavior, technological advancements, and market trends. In this volatile...
Rebranding Research: Navigating the SEO Landscape
Let's dive into the world of rebranding and its connection with search engine optimization (SEO). In today's digital age, rebranding isn't just about a fresh coat of paint for your business – it's about staying competitive, capturing your audience's attention, and...
Is Your Plan Working? How to Measure Marketing Effectively
In today's digital landscape, measuring the effectiveness of your marketing efforts is crucial for success. At Design Squid, we recognize the significance of evaluating the impact of your digital marketing plan. In this blog post, we want to talk about how to measure...
How Do You Pick Your Email Marketing Goals?
Setting effective email marketing goals can often feel like navigating through uncharted waters. Many marketers struggle to define clear objectives that drive their email campaigns forward. In this regard, we serve as a stellar example of a brand that understands the...
What is Your Plan? A 6-Month Social Media Plan For Your Business
Having a 6-month social media plan ready to go can be hard to do. That is where we at Design Squid come in. With our expert insights, you'll learn how to stay ahead of the competition. By the end of our journey, you'll have a robust plan that will captivate your...
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