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Marketing

4 Marketing Trends of 2023 to Watch For

4 Marketing Trends of 2023 to Watch For

The new year is almost here, and it’s time to start thinking about the most significant marketing trend of 2023. As digital marketing strategies continue to grow, the online market is evolving, and you shouldn’t remain behind. The good news is that digital marketing...

What is a Target Audience?

What is a Target Audience?

Marketing is useless if you aren’t reaching the right crowd. Sure, your message might be heard by somebody, but if it’s not targeted at a specific group of people, the opportunity for impact will be missed. But what is a target audience? A target audience is a group...

When Should You Start Marketing Your Startup?

When Should You Start Marketing Your Startup?

Marketing your startup can be challenging when you don’t figure out the best time to start marketing. After successfully launching a product or service, you may wonder when is the right time to begin marketing your new business. While marketing can increase your sales...

The Role of Marketing: Why is it Important?

The Role of Marketing: Why is it Important?

The role of marketing in a business is essential, especially when launching a new product. Marketing encourages business growth by promoting brand awareness. This increases the number of sales your business makes. But why is investing in marketing important? The...