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Defining a brand identity is the first step to successful branding, so you should know the 5 elements of brand identity. In addition, your branding strategy should be relevant to the market and align with your products or services. So, what are the key elements of...
Defining your target market is a prerequisite to successful marketing. So, as a marketer, you should have full knowledge of the specific group of people you’re selling to is crucial. The information will help you define your marketing strategy and plan. When selecting...
Is PPC worth it when you’ve already invested in search engine optimization (SEO)? It’s essential to answer this question before conducting PPC campaigns. The truth is that SEO helps your website to rank higher on search engines like Google. On the other hand, PPC...
Data breaches are a threat to anyone on the internet. A data breach can expose sensitive information to the wrong hands, resulting in significant losses. Studies reveal that the U.S. experiences the most data breaches worldwide, as 212.4 million people got affected by...
You’re probably wondering, “What is API integration?” This technique connects two or more applications through application programming interfaces. It allows applications and systems to share data, enabling easy operation and performance, and companies use it to...
You want to invest in local SEO content to boost traffic to your website. However, you may have trouble finding the best local SEO content to drive traffic to your website. You only need rich local content to rank in local SEO search results. So, you’ll rank for less...
If you’re running PPC ads for profit, you should implement all the PPC copywriting best practices to gain more clicks on paid search ads. While writing great copies for PPC ads might seem tricky, there are tips to get you started. Thankfully, this guide can help....
You should be more concerned about your conversion rate, primarily if you’ve invested in a paid search strategy. A conversion rate is the percentage of site visitors or users compelled to complete a specific action. Such actions could be new signups, new purchases,...
In today’s world, there are a billion different marketing methods. From social media marketing to search engine optimization (SEO), all of these terms can blend together if you aren’t careful. For example, what is ecommerce marketing, and how is it different than all...
With millions of active users on different social media platforms, social media marketing has become a vital strategy for brands that want to expand their online network base. It allows companies to reach millions of customers, increasing sales. So, you are missing a...