With many types of social media posts available, engaging a target audience online is easy. However, it will be best to observe specific parameters that align with the current digital marketing trends. This guide explores six social media posts to engage clients.

What types of social media posts drive engagement?

Customer engagement has become an integral part of digital marketing, and that is why you must add it to your content strategy. All you have to do is convert your message into a social media post that can deliver the desired results.

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Here are the common posts that can increase engagement in social media marketing.

1. Competitions
2. Polls and Surveys
3. Infographics
4. Videos  
5. Livestreams
6. Questions

1) Competitions

Everyone is competitive by nature, making competitions an excellent strategy to engage potential customers. Start a Like & Share competition to encourage followers to share your content with others. Your online presence will increase through social networks.

2) Polls and Surveys

You can also increase your number of followers by conducting polls and surveys. Get your customers’ feedback to help you improve your products and marketing efforts. You will understand your client’s pain points and develop strategies to engage them.

3) Infographics

Infographics are visual presentations of information for faster processing by the brain. It is usually more effective than written texts, and it’s the most effective way to convey facts, insights, and numbers. However, it will be best to keep an infographic simple.

4) Videos

Mobile video consumption tends to increase by 100 percent every year, making videos a powerful tool to engage clients. Create and upload videos to video social networks like YouTube and Facebook. They will get more exposure and increase engagement rates. 

5) Livestreams

Another impactful digital marketing tool to drive engagement for social media strategy is live streaming on Instagram, YouTube, Facebook, and LinkedIn. That way, you’ll reach out to a broader audience and get immediate feedback. It also builds trust and loyalty.

6) Questions

Asking relevant questions on social media networks can also double engagements by sparking conversations that involve all participants. It can increase the number of likes, shares, and replies. That’s because people love asking questions to learn more.

Promote Your Business With Design Squid

You can get started now that you know the different types of social media content to boost engagement in small businesses. All you need to do is generate content that fulfills your audience’s interests and share them on social media platforms. The good news is that Design Squid can help you achieve that.

Contact us and talk to one of our experts about your social media marketing strategies.