With the many types of social media platforms available, digital marketing has become more effective than before. As a result, it has helped marketers use the best platforms to convert their target audiences. This guide explores various types of social media.
What are the different types of social media?
When talking about social media, what comes to people’s minds are Facebook, Instagram, Twitter, and Snapchat. But these are only a few social media platforms as there are many more. Here are the six types of social media with examples.
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- Review Sites
- Image Content Sites
- Video Content Sites
- Discussion Sites
- Community Blog Sites
1) Networking Sites
Networking sites allow users to connect with friends, families, and brands, encouraging social interaction and knowledge-sharing. The platforms allow users to share thoughts, photos, videos, and opinions. Examples include Facebook, LinkedIn, and Twitter.
2) Review Sites
If you plan to purchase a new product or try a new service, you should check the review sites. Such platforms show reviews from different people, helping you make informed decisions. A few examples of review sites include Yelp, FourSquare, and TripAdvisor.
3) Image Content Sites
The use of visual content such as infographics and images has become indispensable in digital marketing. Thankfully, many image content sites allow businesses to outsource images. Examples include Pinterest, Instagram, Snapchat, and Imgur.
4) Video Content Sites
Video content sites like YouTube and Vimeo have helped marketers create videos to grow their brands. Thankfully, the improvement in connectivity and technology has hastened the use of video content sites to build brand awareness.
5) Discussion Sites
Discussion platforms allow people with similar interests to share their thoughts about a particular subject. You can freely ask questions or make statements to get immediate feedback from other members. The best examples include Quora and Reddit.
6) Community Blog Sites
Community blog sites allow you to share blog posts with a larger audience rather than a self-hosted website. The platforms enable people to express their thoughts and connect with the readers. Two examples of community blog sites are Tumblr and Medium.
Bonus: Trading Sites
If you plan to sell items online, investing in trading sites is essential to help you connect with potential buyers worldwide. You can trade new or used items on such platforms. An excellent example of a trading site is Craiglist. Others include Oodle and TradeMade.
Update Your Social Media Strategy
Now that you understand the types of social media platforms, you can try out several options to determine what works best for you. Of course, there’s no wrong to use multiple social media platforms in your digital marketing strategy.
Contact us to learn how the different social media types can build your brand.
