If you’re an Instagram user, you know how fast the app has grown and how much it’s crucial to embrace the Instagram best practices 2021 offers. Many businesses have taken advantage of the large Instagram following by starting Instagram accounts for their brand. But opening an Instagram account alone isn’t enough. You need to optimize your account to experience all of the benefits.
Instagram Best Practices for 2021
If you’re just starting out with social media for your business, there are several things you can do to optimize your Instagram account. However, some are more relevant for your business in 2021 than others, and you need to embrace them as fast as possible. These are the five Instagram best practices you should consider in 2021:
- Be as real as possible
- Use eye-catching photos or videos
- Capitalize on trending hashtags
- Post user-generated content
- Boost engagement with Instagram Stories
1) Be as Real as Possible
People like to follow you because they relate to your brand. You are not in the business of selling fairy tales, but real-life situations and problems people face every day. Ensure your Instagram posts are as close to reality as possible to increase engagement rates.
2) Use Eye-Catching Photos or Videos
Gone are the days when you had to rely on text-heavy content only. People don’t like reading long blog posts or watching videos that last for more than a minute. That is why visual content (like eye-catching photos and short viral videos) has become so popular lately. Use them in your Instagram stories and share an Instagram feed to reach your target audience.
3) Capitalize on Trending Hashtags
One of the best ways to build a solid Instagram fan base is by capitalizing on trending hashtags. There are millions of Instagram users searching for branded hashtags every day, so make sure you find those that match your business goals and target audience’s interests. Then create compelling content featuring these hashtags and promote it across various social media channels.
Ensure to include the hashtags in your Instagram profile and remind your followers about them when they visit your profile. This will help you attract more organic viewers and expand your reach.
4) Post User-Generated Content
You can take your Instagram marketing strategy further by asking your fans and followers to post their content. You can call for user-generated video or photo contest submissions focused on specific hashtags like #contest, #likeforlike, etc. This will give you more material to work with and will help you increase your brand recognition.
5) Boost Engagement with Instagram Stories
You can also promote engagement on your Instagram by posting Insta stories. This feature allows you to create a story for 24 hours, which will disappear after that period. It’s perfect for events and contests because it helps you provide more information while creating buzz around each topic.
Winning Instagram Marketing Strategy
With all these Instagram best practices 2021 has to offer, you can develop a winning Instagram marketing strategy for your business. If this is too much work to do, you can seek professional help for the best results.
Contact us for optimization of your Instagram account to help you win more clients in 2021.