Every successful social media strategy starts with one thing–content. It’s the bread and butter of what makes one brand more interesting than the other. Take a look at some of the different types of content for social media, what makes them great, and why you should start implementing them into your upcoming strategy.
Best Types of Content for Social Media
When choosing content for your social media platforms, there’s a fine line between high-quality and useless. Finding the balance starts with your audience. What provides them the most value? Using a variety of content can help you determine what is best for your brand.
Here are some content ideas to consider:
- Written content
- Live videos
1) Written Posts
There’s no better way to show off your company’s expertise than by becoming a resource. Blog posts, guest articles, or even case studies are pieces of content that can be posted directly through your website. This helps to not only boost your search engine ranking but will inevitably provide original content for you to share on social media.
2) Live Videos
Live streams are no longer a trend, but a permanent content staple for businesses of all sizes. This type of video content gives followers a behind-the-scenes look where they can interact in real-time with a brand. Today, almost all social media platforms are capable of hosting live videos and saving the video for later use, allowing you the opportunity to create more than one post.
If you want to provide educational content for your followers, there’s no better way than with infographics. By turning how-to steps, processes, or directions into an easy-to-digest graphic, you can quickly become a source of inspiration. Not only will followers get value from your social media content, but other content marketers may even find it and reshare it for their own set of followers.
A lot of potential customers need validation before they decide to invest in a product or service. Testimonials or reviews from past customers are a great way to make your reputation known. Whether it’s through a custom graphic, text post, or user-generated content, getting a perspective from someone outside of your company helps build credibility.
Throughout the year, there are a variety of holidays worth celebrating! If holiday graphics or videos isn’t already a part of your social media marketing plan, it definitely should be! Whether it’s national holidays or fun holidays such as “Ice Cream Day”, posting something to recognize the day is a great way to show your followers you’re keeping up with what’s happening.
What Does Your Target Audience Want?
Ultimately, the type of social media content you create depends on your followers and potential customers. Choose a few content pieces to start with, then analyze what is getting the most engagement. There’s always room for improvement, and with social media, it’s built to be a continuous learning process for both you and your followers to know what works best.
Get in touch with our team for more social media tips.