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Social Media Marketing 101: Best Platforms for Businesses

by | Jan 13, 2023 | Social Media


With millions of active users on different social media platforms, social media marketing has become a vital strategy for brands that want to expand their online network base. It allows companies to reach millions of customers, increasing sales. So, you are missing a lot if your business is not on platforms like Facebook, LinkedIn, and Instagram.

Social media marketing is a digital marketing strategy that leverages the potential of social media networks to help businesses achieve their goals. With excellent marketing strategies, you can achieve remarkable success in your company. All you need to do is adopt the social media marketing tips we are about to discuss.

Learn how social media marketing can help you reach millions of potential customers and grow your brand online. Click To Tweet

Here are the best practices for social media marketing you should know.

Different Content for Different Platforms

With different social media platforms available, you should find out what content your target audience in every platform likes. Then, it will help you create different types of content, like videos, stories, and podcasts, to reach ideal customers in all the social media channels.

Ensure you post content that offers helpful information regularly, including:

  • Data and insights
  • Local and industry news
  • Quick tips and how-tos
  • Updates and announcements
  • Polls, questions, and contests

Best Platforms for Products and Services

The best social media marketing platforms to promote your products and services are Facebook, Instagram, LinkedIn, YouTube, TikTok, Snapchat, and Twitter. Each forum requires unique approaches that you must implement to maximize its potential.

Here is what every social media platform is best for:

  • Facebook: Discussions, live streams, and event announcements
  • YouTube: Tutorials, how-tos, video ads, explainer videos, and live streams
  • Instagram: Social shopping, influencer marketing, and user-generated content
  • LinkedIn: Networking, sharing company milestones, and attracting top talent
  • Twitter: Sharing stories, following influencers for news, and customer service
  • Snapchat: App marketing, feel-good content, and location-based marketing
  • TikTok: Funny and inspiring videos and participating in trending challenges

Our Recommendation: Facebook and Linkedin

Facebook and LinkedIn are the best platforms for social media advertising for many reasons. For instance, Facebook is the largest social media platform and among the most prominent local business directories. On the other hand, LinkedIn allows brands to network with peers, partners, and customers and attract top talent. 

Let Design Squid Help You

With many social media networks available, you need to leverage the potential of each platform in your social media marketing efforts. That will improve your social media presence and reach millions of customers. Design Squid can help you create a social media marketing plan that aligns with your brand by performing a competitive analysis.

Contact us today to discuss your social media marketing strategies with our experts.

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