To be a successful social media marketer, the content you create is key. Whether you have a thousand followers or are just starting out, here are some tips to keep in mind for your social media content creation.
Social Media Content Creation Tips
When creating content for social media, there are a couple of habits that will set your products or services apart from others. Keep the following tips in mind when developing your social media content strategy.
- Be consistent
- Understand your audience
- Finalize your branding
- Designate your KPI’s
- Use high-quality content tools
1) Be consistent
Consistency should never be underestimated. When you post on a regular basis on your blog or social media accounts, you’re showing users you’re staying up to date. Make a content calendar to plan out content so that you can focus on the creation part of your ideas, not the initial planning.
2) Understand your audience
The best content creators know who they’re creating content for. Do you know the likes, dislikes, and demographics of your target audience? Whether it’s through surveys or social media analytics, understanding your audience will ensure your content is optimized accordingly.
3) Finalize your branding
What you have to offer is only made unique by how you’re represented. Spend time with your business decision-makers to define what makes you you. In the world of content marketing, this is called your brand voice. It’s what makes you stand out from the crowd, and ultimately, how your content ideas will find cohesiveness.
4) Designate your KPIs
Content creators spend a lot of time creating content that never gets seen. KPIs or key performance indicators are the metrics that will help you make sure you’re spending effort on written or graphical content that will prove successful. Social media metrics can vary based on your goals but may include engagement rate, number of viewers, follower count, conversion rates, or click rates.
5) Use high-quality content tools
Content isn’t just created out of thin air. With the right planning and expertise, content creators use tools to make their ideas come to life. Here are a couple of our favorites:
- Visme – free online creator for graphics and videos
- Canva – another free design tool for social media graphics
- ContentCal – social media management and scheduling tool
- Dafont – free downloadable fonts for visual content
- Google Fonts – over 1,000 free fonts to choose from
- Shutterstock – illustrations, vectors, images, and videos to choose from
- Unsplash – Wide range of free, royalty-free images to use on social media
Finding a Good Social Media Content Creator
For most small businesses or even large corporations, creating a marketing strategy involving social media platforms is daunting. For others, it can be hard to find the time to post consistently. Our team have helped a number of industries enhance their online presence with winning social media content.
Get in touch with us for a quote tailored to your specific needs.