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What is SEO, and Why is Local SEO Important?

by | Jun 11, 2021 | Local SEO

What is SEO, and Why is Local SEO Important, Design Squid

Ever since Google was created in 1998, Search Engine Optimization (SEO) has become critical to the success of small businesses. What does SEO mean though? And why is local SEO important to small businesses?

Search Engine Optimization is the process of improving the visibility of a business on Google. The following blog goes over what local SEO is specifically, why it is important, and how having good SEO is beneficial. 

What is SEO and why is local SEO important? Learn the benefits of local SEO in the following blog post. #designsquid Click To Tweet

First Thing’s First: What is Local SEO?

What is local SEO? Like general SEO, its goal is to bring more visibility to a company. Unlike general SEO, local SEO is focusing on location. It is about establishing your presence in a specific place so that when people from that area search keywords like, “near me,” your business will come up in search results. 

This is extremely applicable if your products and services are only applicable to a specific location, like restaurants. But why is local SEO so important anyway? 

Why Local SEO is Important

In 2019, almost half of google searches were local inquiries. On top of that, most consumers rely on search engines to find local businesses. That means if you are not optimizing your business’s website for your location, then you are missing out on a large part of your potential customers. Ranking in local searches is what allows you to engage with the community you are in. 

Local SEO Benefits

Small businesses benefit from local SEO in several ways. For one, it is cheaper than other marketing options. Although managing SEO in a more comprehensive way can be time-consuming (which is why we can do it for you), setting up a Google My Business and a Facebook Page is free. 

It may be obvious, but local SEO lets the locals find your business. As said before Google’s local directory is massive so if a business is in it, then there is a bigger chance that the business will get more clients. Also, launching a local SEO campaign helps customers that are more likely to bring you more business. 

Manage Your SEO With Design Squid

Local SEO is one of the most important things to a business these days. It allows you to better connect with your local community, brings your business more clientele, and gives you more visibility. Design Squid can manage your local SEO for your business and get you all the benefits previously mentioned. 

Contact us for more information on managing local SEO for your business.