Is your website on the first page of search results for customers in your local area? With Google’s algorithm, there are a number of things that you can do to let online users know where you’re located. Learn how to improve the local SEO ranking for your website with these basic steps.
Local SEO is the strategy behind optimizing your website for local searches. When someone searches for businesses, products, or services, Google displays search results that are relevant to a person’s geographic location. Examples of local search results may include “Chinese food near me” or “RV shops in Houston”. Having a website that prioritizes local SEO is crucial for gaining new customers, especially for small businesses.
We know how difficult it can be for businesses to start implementing online marketing strategies. Here are some suggestions for improving your local search ranking that can be done quickly by any member of your team.
Claim Your Google Business Profile
Claiming and optimizing your Google business listings is one of the most effective ways to get found for local searches and on Google maps.
If you haven’t already claimed your listing, search for your business and see if an automatic listing has been created. You’ll see an option to claim the listing at that point, where you’ll be asked to verify your business address and phone number. If your business doesn’t appear, you can start by creating a Google Business Profile where you can create your business listening from scratch.
Once you have the ability to manage your Google Business Profile, you’ll have the ability to add photos of your business, hours of operation, and more. In addition, you can start encouraging your customers to leave positive reviews, which will help to increase your ranking factor.
Use Localized Keywords in Content
Another sure-fire way to boost your local ranking is by using location-specific keywords in your blog posts or website content. In other words, if your target area is in “The Woodlands”, you should have “The Woodlands” used multiple times across your website. Not only does this give visitors an idea of what area you serve, but Google search engines will push your pages to appear to those located in that particular area.
Create Location-Specific Pages
If your business has multiple locations or serves a number of different areas, having location-specific pages is vital to broadening your audience range. On each of these pages, be sure to include information about that particular location such as store hours, address, phone number, personalized description, and a link to Google maps.
Optimize Your Website for Your Area
Becoming a leader in your city or neighborhood for your unique service takes time, but shouldn’t be overlooked. If you’re interested in increasing your leads and appearing in local searches, now is the time to optimize your business’s online visibility.
Contact us for a high-quality local SEO solution designed to meet your needs.