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5 Benefits of Video Marketing for Your Business

by | Jun 11, 2021 | Video Marketing

5 Benefits of Video Marketing for Your Business Design Squid

It’s no secret that video marketing comes with plenty of benefits for a growing online business. By implementing the right video marketing tools, you can increase your conversion rates, click-through rates, and more. If you haven’t already invested in video marketing campaigns for your brand, now is the time to start! 

Using videos on your landing pages can increase conversions by 80 percent! Learn more about the benefits of video marketing: #DesignSquid #videomarketing #digitalmarketing Click To Tweet

How can video marketing help you to grow your business? 

Video marketing is a popular and modern way of reaching consumers through social media and search engines. By creating your own brand’s videos, you’ll see a boost in your sales, reach your target audience, and climb the ranks of Google. The following are some powerful benefits that come with video marketing: 

  1. Boost Conversions & Sales
  2. Gain Trust With Your Audience
  3. Users Prefer to Watch Videos
  4. Rank Higher in Search Results
  5. Build Your Brand Awareness

1) Boost Conversions & Sales

Most customers are likely to purchase your product or service after seeing a video demonstrating it. You’ll see conversions drastically increase when you start implementing videos in emails and landing pages. Online videos are great for sales, converting your target audience into leads. 

2) Gain Trust with Your Audience

You can use video marketing to build trust with your customers. If you have videos on YouTube available for your audience to see, they’ll be able to have an inside look at what your brand stands for. Try creating testimonials to share the great experiences you’ve had with your clients.

3) Users Prefer to Watch Videos

When it comes to learning something new over the internet, consumers prefer to watch a video rather than read text. It’s proven that internet users retain 95% of a message when they watch it in a video, compared to 10% through text! There’s no denying that it’s easier to pay attention to video with engaging visuals and sound. 

4) Rank Higher in Search Results 

As consumers are demanding more video content, Google is responding accordingly. Search engines want to boost landing pages with videos because they’re more likely to get clicks and boost open rates. If you’re wanting to reach the top of Google’s search results page, video marketing is the way to do it.

5) Build Your Brand Awareness

As a content marketer, you can also tell the story of your brand through video. Engaging video content is a wonderful way to establish your brand and to share what you can do for your clients. This is an effective way to define your brand, team, website, and more. 

Investing in Video Marketing for Your Brand 

Now that you know the undeniable benefits of video marketing and how it can improve your business, it’s time to get started! It’s best to work with a professional video production company that can help you to strategize your video marketing campaigns. At Design Squid, our team is ready to help you boost your brand with video marketing today! 

Get in touch with us to learn more about video marketing strategies.