In the dynamic landscape of digital marketing, understanding and optimizing the click-through rate (CTR) is important. At Design Squid, we recognize that your CTR is a key performance indicator for the effectiveness of online campaigns. In this comprehensive guide, we...
PPC
Maximize ROI with expert insights into online advertising
What is Pay Per Click Marketing? PPC Strategies 101
In the bustling world of digital marketing, the ever-evolving strategies and tactics can seem like a deep sea of complexity. That's where we come in. Today, we're here to shed light on one essential aspect of digital marketing - Pay-Per-Click (PPC) advertising. The...
Pay Per Click vs Search Engine Optimization: Is PPC Worth it?
Is PPC worth it when you’ve already invested in search engine optimization (SEO)? It’s essential to answer this question before conducting PPC campaigns. The truth is that SEO helps your website to rank higher on search engines like Google. On the other hand, PPC...
Facebook Ads vs Google Ads: Which is Better?
The long-standing competition between Facebook Ads vs Google Ads makes it more challenging for businesses to pick the best advertising strategy. The two platforms are powerful online advertising tools. However, companies should consider their needs to select an option...
What is PPC Advertising?
In the world of digital marketing, there are a number of ways to make your business stand out. One method that many businesses like to use is pay-per-click ads, otherwise known as PPC advertising. But what is PPC advertising exactly? Let’s dive into the basics of paid...
Not sure where to begin?
Our website developers have years of experience in creating award-winning websites that defy customer expectations. We’ve worked with companies big and small to know that you have unique challenges in your business. Reach out to us for a personalized quote and step-by-step plan for expanding your online presence.