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Pay Per Click vs Search Engine Optimization: Is PPC Worth it?

by | Apr 21, 2023 | PPC


Is PPC worth it when you’ve already invested in search engine optimization (SEO)? It’s essential to answer this question before conducting PPC campaigns. The truth is that SEO helps your website to rank higher on search engines like Google. On the other hand, PPC (pay-per-click) ads consist of paid online advertisements.

So, what’s the difference between pay-per-click (PPC) advertisements and SEO strategy? PPC is a digital advertising model where you, as the advertiser, pay a fee every time your ads get clicked. In other words, you pay for targeted visits to your website. But with SEO, you make your website more relevant to users by optimizing its content to appear on the first page of Google search results pages.

Benefits of Pay Per Click

An excellent example of PPC campaigns is Google Ads. While Google Ads can’t boost your organic search rankings, it displays your ads to potential customers when they search for information relating to your business. Of course, the best thing about PPC marketing is that you only pay when someone clicks on your ads.

Another thing is that Google Adwords offers incredible flexibility. For example, you can adjust your paid ads anytime to reach a particular group of people or promote a specific product. This feature is more helpful for small businesses that don’t update their sites frequently to reflect promotions, sales, or seasonal offers.

Benefits of Search Engine Optimization

In search engine optimization (SEO), you include relevant content on your website to improve its visibility on search engines. In other words, SEO strategy helps your site feature more often in relevant searches. Here are the other benefits of SEO.

  • Promotes brand awareness
  • Drives organic search traffic to your website
  • Generates qualified leads more cost-effectively
  • It helps you gain a competitive advantage over other businesses

To improve your site’s SEO, ensure everything you write is clear and helpful. Explain your topic in an easy-to-read language. And most importantly, include relevant keywords in your content, such as landing pages and blog posts.

Different Tools for Different Goals

PPC and SEO tools can help increase your business performance but in different ways. For instance, SEO is suitable for online marketing since it makes your business more discoverable when you optimize your website correctly. On the other hand, pay-per-click advertising allows you to reach clients promptly and customize campaigns on the go.

Let Design Squid Help

So is PPC worth it? If your primary goal is to drive tons of traffic to your website in the short term, consider investing in PPC ads. However, if you want to enhance your business’s online presence long-term, SEO can be helpful. The good news is that Design Squid can help you optimize your SEO or PPC campaigns.

Contact us today to discuss your SEO and PPC marketing strategies with our experts.

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