Many businesses are beginning to understand the benefits of video marketing and embrace the marketing technique. About 86 percent of businesses are already using the video marketing strategy to look for qualified leads. That’s because video content marketing can increase conversion by 80 percent. Now, let’s look at the other benefits.
What are the benefits of starting a video marketing campaign for your business?
There’s no doubt that video content is among the most effective marketing tools that guarantee positive results. It can help you promote your business. So, if you are wondering if investing in video marketing is worth it, consider these benefits:
- Video is Widespread on Search Engines
- Gain Trust and Build Credibility
- Boost Conversions and Sales
- Appeal to Mobile Users
- Encourage Shares on Social Media
1) Video is Widespread on Search Engines
Search engines like Google and YouTube value content that engage visitors, such as videos. Web pages with video content attract more views. Besides, if you upload your videos to your website and YouTube, the chances are high that you’ll rank top on the search engines, increasing your visibility.
2) Gain Trust and Build Credibility
You can build your brand’s personality with video marketing, allowing you to connect with viewers and gain their trust. By posting many videos to inform and educate your customers, they’ll consider your business credible and trustworthy, increasing sales.
3) Boost Conversions and Sales
If you want to increase conversions and sales in your business, add video content to your marketing strategies. An explainer video is more persuasive than written content and can easily influence your target audience to act. As a result, your click-through rate will increase, raising the conversions by 80 percent.
4) Appeal to Mobile Users
Since many mobile users watch videos on their phones, you can create video content to engage them. Besides, mobile video views tend to increase by 100 percent yearly, making video content a powerful marketing tool. The increasing number of smartphone users has hastened mobile video viewing.
5) Encourage Shares on Social Media
A video can go viral and earn many shares on social media platforms. That increases the chance of your company videos getting shared on social media, mainly when you use humor to communicate your company’s personality to potential customers. Besides, over 90 percent of mobile video viewers always share videos with other people.
Design Your Foolproof Video Marketing Plan Today
Now that you understand the video marketing benefits, you need to adopt this strategy to increase your sales. Most consumers prefer watching video ads to reading written content. So, you can create videos about your product or service and share them with your target audience.
Connect with us to learn more benefits of video marketing.