Social media conversions are the new standard for content marketing. With a plethora of different content types to choose from, many business owners don’t know where to start. Let’s review what goes into creating social media content for conversion and what types of content strategies you should be implementing.
Managing your social media platforms encompasses a number of things. From providing inside looks into your business, promoting new products, or interacting with followers, marketing strategies can no longer ignore the value of social media. But just posting on social media isn’t the goal. Find out what type of content will give you the best results for your business.
What Type of Social Media Content Converts Best?
Conversion is turning a prospective customer into a buyer. For social media conversion, the goal is to create high-quality content that makes a user perform an action. Whether it’s signing up for a form, buying a product, or requesting a quote – conversion is the goal of marketing. To understand what social media converts best, it’s important to understand the three stages of conversion.
- Awareness – What’s your target audience problem or how can you solve it? By starting with your audience’s needs, you can better plan your content around addressing the problem and explaining how your product or service is the solution.
- Consideration – What makes your solution better than any other in the market? This is where social proof is crucial. Prospective customers need to see how you’ve helped others. Content like before/after photos, testimonials, and case studies are key.
- Conversion – What makes you irresistible? In other words, what’s going to make your offer more enticing? In this stage, discounts or limited-time specials may be the push customers need to invest in your business.
Create Content that Works for You
In the world of content marketing, there’s isn’t a single type of content that works the best across all industries and platforms. While some businesses may benefit from having visual content like photos or videos to showcase their capabilities, others may need user-generated content (UGC) or case studies to prove their value. Experiment with different types of content and focus on what works best for your business’s needs.
Digital Marketing in The Woodlands
Managing social media accounts is a full-time job that requires research, content creation, and continuous analysis. Our digital marketing agency is proud to offer unique solutions that are geared towards increasing engagement and growing your social media presence.
For more information, get in touch with our social media management team.