Email marketing can be a great way for businesses to advertise their products or services. Despite there being many benefits to email marketing, there are some myths that discourage businesses from starting their own email campaigns. Let’s discuss some of these common misconceptions and learn the facts. 

What are some common misconceptions about email marketing?

Many people believe that email marketing is an outdated way of reaching their audience. There is also the fear of it being too time-consuming for a business owner to handle. Fortunately, these worries and others can be dismissed with the truth behind today’s email marketing campaigns. 

1. Email Marketing Automation is Time Consuming
2. Audiences Are Annoyed by Email Marketing
3. There is Only One “Good Day” to Send Emails

1) Email Marketing Automation is Time Consuming

Many of today’s email marketing automation tools are used to make things user-friendly and provide quick email designs. With these tools, you can simply drag and drop elements into place to create any type of email. Once you’ve set up your email marketing campaign, you can repurpose the same template each month with different email subject lines and topics.

2) Audiences Are Annoyed by Email Marketing

If someone is on your business email list, they most likely want to receive emails from you. It’s actually good to increase your sending frequency so that they are reminded of why they subscribed to your emails in the first place. Don’t panic if your unsubscribe rate goes up, it’s most likely nothing to do with what you’re sending. 

3) There is Only One “Good Day” to Send Emails

There isn’t one perfect time of day to send emails out. While most data suggests that emails are opened less on the weekends and clicked through on certain days of the week, finding the right time to post depends on your specific audience. This is where A/B testing your emails will come in handy for finding the best times to send. 

Don’t Believe These Email Marketing Myths

These email marketing myths might raise some questions about if it’s right for your business or not. This is why it’s important to do your research to learn all the details you should know before you begin. By working with an experienced digital marketing team, you can rest assured that your email marketing campaigns are successful. 

Get connected with us to learn more about email marketing.