If you plan to give your website a new look, you may wonder, “How often should I redesign my website?” The primary objective of redesigning a website is to reinvent a brand or make the site more attractive to potential customers. However, there’s no specific frequency to redesign a website. It all depends on your business needs.

Redesigning a website is a powerful digital marketing strategy to promote brand awareness. A new website design will help drive tons of traffic to your website, translating into better site performance and more sales. The bottom line is to ensure that your site has up-to-date features to stay relevant to website visitors.

How Often Should You Redesign?

There’s no specific number of times to redesign a website. But a general rule of thumb is to redesign the site after every 2-3 years. The chances are that your website features would be outdated after three years. What looked attractive in the past three years may not be pleasing today. However, consider redesigning your website when you notice:

• You don’t get traffic at all
• Your website is not mobile-friendly
• You have tons of traffic but with low conversion rates

Why is it Important to Redesign?

A website redesign process makes your site aesthetically pleasing and helps to drive traffic and win you multiple conversions. It’s an opportunity to conduct maintenance practices and make a few improvements to improve the site’s performance. A website redesign also aligns your website with the current Google search algorithms.

Getting Started with Your Website Redesign

It may be tricky to redesign your website more frequently as a business startup owner. But as your business evolves and your services grow, you must update your website to reflect the business. Also, a website redesign is mandatory when changing your brand, prices, mission, products, and services. You can hire a professional to help you.

Successfully Redesign Your Website

A website redesign can help to improve the visual elements in business websites and make them user-friendly. However, you can only maximize the benefits when hiring a professional web designer. The good news is that Design Squid offers reliable and affordable web design and development services. You can count us for the services.

Contact us today to talk to our web design teams about your web redesign project.