With each core algorithm update, Google aims to refine its search results to better match user intent and deliver more relevant content. The March 2024 Core Update is no exception, and as it continues its rollout, website owners and marketers are experiencing fluctuations in their search rankings. If you’re the owner of a website, it’s important to understand the nuances of this update and its implications for your business’s online visibility.

Decoding Google’s Core Algorithm Changes

Google’s core algorithm changes are fundamental adjustments to the way it ranks websites in search results. These updates aim to improve search relevance and combat spammy or low-quality content. Core updates are released periodically, sometimes multiple times a year, to refine its algorithms and adapt to changes in user behavior.

March 2024 Core Update: What You Need to Know

The March 2024 core update marks another significant shift in Google’s search algorithm. While Google typically remains tight-lipped about the specifics, early analysis suggests changes in how Google evaluates content quality, relevance, and user experience.

According to SEO Roundtable, many sites are seeing movement, but not all for the better. Unlike previous updates, the March 2024 core update is more complex and involves changes to multiple core systems. Google provided insight to website owners saying “This [update] is designed to improve the quality of Search by showing less content that feels like it was made to attract clicks, and more content that people find useful.”

Some noticeable quick facts about this update include:

• Name: Google March 2024 Broad Core Update
• Launched: March 5, 2024, at around 12 pm ET
• Rollout: Completed 45 days later on April 26, 2024, at around 4:09 pm ET
• Targets: It looks at all types of content
• Penalty: It is not a penalty, it promotes or rewards great web pages
• Global: This is a global update impacting all regions, in all languages.
• Impact: Google said it will result in a 45% reduction in low-quality unoriginal and unhelpful content in its search results.
• Discover: Core updates impact Google Discover and other features, as well as feature snippets and more.

How to React to Google’s Latest Update

According to Google, “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.”

With that being said, we recommend being as proactive as you can. Here are some steps businesses can take to navigate the changes effectively:

1. Monitor Performance – Keep a close eye on website traffic, keyword rankings, and conversion metrics to identify any sudden shifts following the update.
2. Evaluate Content – Assess the quality, relevance, and uniqueness of your content. Make necessary improvements to ensure it aligns with Google’s latest ranking criteria.
3. Optimize for User Experience – Prioritize user experience by optimizing website speed, mobile responsiveness, and navigation structure.
4. Stay Informed – Stay updated on industry news, algorithm changes, and best practices to adjust your SEO strategy accordingly.

Partner with Design Squid for Better Results

Navigating Google’s algorithm updates can be complex and challenging. Partnering with a reputable digital marketing agency like Design Squid can provide expert guidance and support. Our web design agency specializes in SEO, content marketing, and website optimization. It’s our mission to help businesses ahead of the curve in online visibility, especially in the wake of core updates.

Contact us for a free audit of your website! Together, we can help you achieve sustainable growth in organic search traffic.