Have you heard about Google’s decision to discontinue Business Websites? In digital marketing, staying current is key, especially for businesses like yours. We’re here to break down what this means and share straightforward strategies to keep your online presence robust. Let’s adapt and find growth opportunities for your business together.

Understanding Google Business Websites

Google Business Websites have served as an accessible platform for local businesses to establish their online presence swiftly. These user-friendly websites enable businesses to showcase essential information such as contact details, operating hours, and services offered. While they offer simplicity and convenience, they also come with limitations in terms of customization options compared to more comprehensive website-building platforms.

Google’s Announcement: A Strategic Shift

With Google’s decision to discontinue support for Business Websites effective March 1, 2024, businesses are faced with the task of adapting to this change. Earlier this year, Google sent out a message to Business Profile owners stating: 

“Starting from March 1, 2024, customers will be redirected to your Business Profile when they visit your website. In the past, you’ve used a Google feature to make simple websites from the information on your Business Profiles. This feature is going away in the coming months and will no longer be supported, meaning the site you created with this tool will be removed. To help with the transition, starting March 1, 2024, customers will be redirected to your Business Profile. On your profile, you can showcase similar information about your business, and also add social media links so customers can learn more. Your website will redirect customers until June 10, 2024, after which they will show as unavailable.”

Customers visiting these websites will be redirected to the respective Business Profiles. That means businesses need to develop a strategic approach to keeping up with the digital landscape. But how do you do that? 

Embrace the Transition with Design Squid

As businesses adapt to this transition, we’re here to offer expert guidance and support. Our digital marketing team understands the challenges of Google’s announcement and is committed to helping businesses thrive in the digital landscape. Here’s our plan:

• Update Your Google Business Profile: We’ll work with you to enhance your Google Business Profile, ensuring that all essential information is up-to-date and presented compellingly. From business hours to customer reviews, we’ll help you maximize the potential of your Business Profile as the new focal point of your online presence.
• Create a Dynamic Website: Our expertise extends beyond the limitations of the old Google tool. Design Squid offers tailored website solutions that align with your business goals and objectives. Whether you need a customized website or seamless integration with social media, we’ll create a dynamic online platform that captivates your audience.
• Facilitate a Smooth Transition: Leave the technical aspects to us. Design Squid will ensure that your customers seamlessly transition to your updated Business Profile, minimizing disruptions to your online presence. With our guidance, your business will not only adapt to change but thrive in the digital landscape.

How Will Your Small Business Evolve?

In summary, Google’s decision presents challenges and opportunities for businesses to revamp their digital strategies. Design Squid is here to empower businesses to capitalize on this chance and come out stronger. As the digital landscape evolves, adaptability is key.

Embrace the shift, seize the opportunity, and let us guide you toward a brighter digital future. Request a consultation regarding your business’ web design and marketing goals.