How do you measure brand equity? Brand equity is an essential metric modern businesses use to measure success. It encapsulates the perceived value and reputation a brand holds among its audience. Brand equity is the culmination of consumer perceptions, emotional...
brand equity
Brand Equity vs. Brand Value: Knowing the Difference
In digital marketing, many terms and concepts sound the same. Online presence sounds the same as brand awareness, and there is only a small difference between an impression and a view. By the same token, what is the difference between brand equity and brand value?...
What is Brand Equity?
Small business owners face many challenges in establishing and maintaining a strong brand presence. At Design Squid, we understand the complexities of this landscape. We are dedicated to helping businesses like yours navigate it successfully. Let's take a look at how...
Not sure where to begin?
Our website developers have years of experience in creating award-winning websites that defy customer expectations. We’ve worked with companies big and small to know that you have unique challenges in your business. Reach out to us for a personalized quote and step-by-step plan for expanding your online presence.