Social media is no longer just a pastime. It’s a way of life, a strategy for selling products, and an inside look into communities from around the world. Take a look at what social media trends are continuing to gain speed this year.
Social Media Trends in 2022 to Look Out For
From keeping videos short to greater eCommerce integrations, social networks have become the basis of thriving businesses and online communities across the world. Here are the top social media trends we’ve been noticing popping up.
- Short-form videos
- Streamlined online shops
- Mental health tips
- Rise of personal LinkedIn profiles
1) Short-form videos
Thanks to the rise of TikTok and Instagram reels, videos under 60 seconds long with a vertical format are gaining popularity. Not only is this type of content super easy to create, but for users, has become an engaging way to interact with profiles.
2) Streamlined online shops
With the new online shop capabilities of both Facebook and Instagram, small businesses are finding a way to get their products noticed. From product discovery, click-to-purchase, payment integrations, and post-purchase support, social commerce has become the norm for businesses on social media. With just a few clicks, these streamlined online shops are changing the way we shop online and from the looks of it, it’s here to stay.
Everybody loves to laugh and relate. Time and time again, we’ve seen industry-related memes and gifs shared across social media platforms. For social media content creators, finding or creating custom meme content that their target audience will find funny is key.
4) Mental health tips
In a recent study by Vibely, 90% of content creators have experienced burnout and 71% of users have considered quitting social media. Since the start of the COVID-19 pandemic, social media has become the go-to resource for users. Unfortunately, this has had an impact on our mental health and how we interact with others outside of our phones. In 2022, there will be even more conversation surrounding the emphasization of mindfulness and mental health.
5) Rise of personal LinkedIn profiles
According to Later, influencers are finding a new social media channel for creating their own content. LinkedIn has begun to garner success on personal profiles for the ability to spread ideas, opinions, and content to those in their network. For small businesses, having their own employees post their own content is the best way to capitalize on this trend and steer traction back to the business.
Should You Modify Your Content Strategy?
Social media strategies are ever-changing. In order to keep your brand up to speed with the latest trends, it’s important to pay attention to what your followers find valuable. If some of these ideas are new to you, experiment! Use one of these trends in your own content strategy to discover if your followers are aligned with this year’s top ideas.
Get in touch with our team for more digital marketing insights.