Let’s face it. Online shopping has changed the way businesses should think about selling anything. From high heels to a new car, anyone can visit a website, complete a transaction, and wait a couple of days before it’s delivered to their front door. More than any other time in the history of retail, this is the time to get an e-commerce website.
Design Tips for Your Online Store
An eCommerce website provides ample opportunities for you to showcase your products, describe your company, and offer prompt customer service. Unlike ever before, customers can have direct access to your store around the clock. This accessibility, however, is hinged on the design of your online store. Discover what factors your eCommerce website design must have to succeed.
- Simplistic web design
- Clear branding
- High-quality product images
- Seamless checkout process
- User-friendly customer service
1) Simplistic Web Design
Having a minimalist design cannot be overstated. When it comes to designing an e-commerce store, the fewer elements you have on the page, the more confusing it’s going to be for a potential customer. Keep your colors, ads, and pop-ups simple so that what’s most important (your products) remains in focus.
2) Clear Branding
Graphic design is an important element of any website, but especially in e-commerce. Your website is your online business card and is the first impression someone is going to get about your brand. Take the time to figure out the personality of your brand, and then make sure your e-commerce store does a good job of portraying that.
3) High-Quality Product Images
Users spend less time reading product descriptions and more time looking at your products in detail. Make sure the images you have on your product pages have been taken with the highest quality so that users can zoom in and get a good idea of what they’re looking at.
4) Seamless Checkout Process
There should be no confusion when it comes to the overall shopping experience. Users should be able to find a product they like, add to the shopping cart, and confirm their payment method without difficulty. Put on the shoes of an online shopper and go through the ordering process to see if there are any broken links, complicated steps, or annoying hiccups.
5) User-Friendly Customer Service
Even eCommerce stores need a customer service department. From returning a product to tracking a shipment, your website should make it easy for customers to get help. Besides listing your direct contact information, think about using other methods such as live chat or social media to give your customers the best user experience.
Wow Your Website Visitors
Having a successful eCommerce business starts with a good website design. If users can’t find what they are looking for or have difficulty navigating, your competitor is going to win their attention. With our span of web design and development services, you can trust that your products will be given the attention they deserve.
Get in touch with our team for a free consultation regarding your eCommerce needs.