As business evolves, blogging is becoming more useful in the world of marketing. Search engines rely on the keywords they contain to drive traffic to your business’s website. Business blogs are important to bring new users to your site, but only if they are quality content.
What are some blogging best practices for successful blogs?
While there are many best practices to consider, the following are the five we consider the most important. We use these best practices in our blogs, but they can also be applied to personal blog content.What are some blogging best practices for the aspiring writer? We have some tips that will help set your blog up for success. Read more about blogging here! #designsquid Click To Tweet
- Use Good Keywords
- Create Content to Post Consistently
- Use Both Internal Links and External Links
- Formatting is Everything
- Consider The Length
1) Use Good Keywords
Picking the best keywords is one of the best ways to increase your blog’s chances of success. But how do you pick these keywords? Chrome applications like “Keywords Everywhere” help gauge how often specific keywords are searched for.
A good rule of thumb is to target keywords that are popular enough that your blog will pop up, but not so popular that your blog will be lost in the sea. Look at the volume number underneath the search bar to judge what is the correct volume number.
2) Create Content to Post Consistently
To drive more traffic to your blog, it is important to post consistently. If you are posting good content consistently, it will encourage your readers to keep coming back. It is hard to come up with blog topics, but putting in some extra effort to plan a few extra blog posts you can ensure you’re not caught off guard.
3) Use Both Internal Links and External Links
What is the difference between internal links and external links? For one: internal links are links that lead to other pages within your website, like this one. An external link is a link that goes to another site. Both of these kinds of links are important for different reasons.
Internal links help keep your readers on your site, while external links help foster good relations with other sites in your field. They also allow you to show your sources.
4) Formatting is Everything
Formatting helps make your document easier to read, which encourages your readers to stay on your site. Some formatting tips are things like subheadings, splitting up large paragraphs, and being aware of your blog length. For more information on formatting, check out Parallel Interactive’s post about it.
5) Consider the Length
One of the biggest aspects of blogging to consider is how long are your blog posts? While some say up to 2,000 words is the best, studies show that readers tend to read only the first 420 words. At the end of the day, the length of your blog posts is up to you.
Start a Blog with Design Squid
Blogging is an important part of the digital marketing world because it helps bring traffic to your website. Do you want to have a blog for your site? Contact us for more information!