What kind of user experience are you creating for your target audience with your website? Does it cater to smaller screens and wider screens of all kinds? With responsive web design, you won’t need to individually create a separate mobile site and desktop site, because your website will adjust to fit browser windows of all sizes. 

Responsive web design is an important part of your website design strategy. Without it, users will not be able to view your website from any device with ease. Let’s take a look at what responsive web design is, how it works, and why it’s so important for business owners who are trying to grow their business online. 

What Responsive Web Design Is

Responsive web design, also known as RWD, is a type of web design that adapts to fit all screen sizes and types of devices. With responsive images and text, website visitors are able to view your website from their tablet, smartphone, laptop, or desktop computer. The overall look and feel of the website will be adjusted to fit each device in an aesthetically pleasing way.

How It Works

Cascading Style Sheets (CSS) are used to create responsive websites. Various settings are used to serve different style properties depending on the screen size, orientation, screen resolution, and other characteristics of the user’s device. A content management system (CMS) or website builder can also be used to create a responsive website. 

Why It’s Important For Business Owners

By having a responsive website design, you’re able to reach a broader audience who can view your site from any device. In this day and age, it’s crucial that your website is optimized for mobile devices. As of February this year, over 50% of website traffic comes from mobile devices. With this in mind, you should aim for a mobile-friendly website.

Building a Responsive Website for All Devices

If you’re looking to create a responsive web design for your business’s online presence, it’s best that you work with experienced developers. At Design Squid, we’re ready to help you create a responsive website that captures the attention of your website visitors and makes for a user-friendly experience. 

Ready to get started? Connect with us to learn more about responsive web design for your business.