How is your website performing? One way to find out whether your website is getting the right amount of traffic and clicks is with an audit. Learn how to SEO audit a website’s content and structure with the following advice from our development team.
How’s Your Website Doing?
Your website’s performance hinges on a number of factors including page speed, internal linking, content optimization, and more. Get a good idea of what shape your website is in by considering the following tips.
- Setup a website crawl
- Check your current google rankings
- Check for basic on-page SEO
- Watch out for duplicate content
- Check your load time
- Check for broken links or 404 errors
- Look for content gaps
1) Setup a Website Crawl
One of the first things to do when auditing your website is to get an idea of your current SEO structure by setting up a website crawl. This will help you check for any big issues affecting your website’s performance such as linking and number of pages. For this step, a site audit tool will analyze your website and give you a full overview of your website’s health.
2) Check Your Current Google Rankings
Although there is probably a list of keywords you’d like your website to rank for, your brand name is the most important. Go to Google and search for your brand name. If your website isn’t the first result or at least on the first page from an organic search, you’ll need to work on building your brand through content marketing.
3) Check for Basic On-Page SEO
Next, you’ll need to go through your website’s pages and manually check for basic on-page SEO elements. Be sure you can answer the following questions:
- Does the page have a clickable title tag?
- Is there a custom meta description?
- Is there only one instance of the H1 tag and is it optimized for the page?
- Are the subheadings (H2, H3, etc.) being used appropriately?
4) Watch Out for Duplicate Content
One of the greatest things that could affect your Google ranking is duplicate content. Having the same content across multiple pages is one thing, but if you’ve copied information from another website, you’ll ultimately lose your validity. Use an online tool to make sure you don’t have any duplicate content on your website.
5) Check Your Load Time
No one has the patience to wait on a slow website. As you’re reviewing your website, it’s important to not overlook your site’s speed. Find out how your images and animation features are affecting your website’s load time with a scan of your content, and then get with your development team for a timesaving solution.
6) Check for Broken Links or 404 Errors
Internal and external links not only affect your website’s ranking but the overall quality of the pages on your site. If users are presented with too many broken links, they’re going to leave and find someone else to assist them in their search. For any broken pages, make sure you’ve set up 301 redirects to reduce the number of page bounces.
7) Look for Content Gaps
Last but certainly not least, what are your competitors doing well that you’re not? As you’re reviewing your website, there might be a topic or keyword that you’ve overlooked but could be relevant to your audience. Check out what your competitors are ranking for and determine if you need to add similar pieces of content to your websites.
Receive a Free Website Audit
Still not sure how to perform an SEO audit of your website? We’re here to help. Get in touch with our web design team for a free consultation and review of your website’s performance. We’ll help you understand your website better and ultimately, give you practical solutions for boosting your search engine ranking.
Contact us for a free website audit today.