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How Often Should You Redesign Your Website?

by | Dec 31, 2021 | Rebranding, Web Design

How Often Should You Redesign Your Website, Design Squid

Have you ever asked, “how often should you redesign your website?” A website design and performance matter a lot for business success. That’s why you should constantly evaluate your website and redesign it to keep it up-to-date.

Learn all the factors that determine the frequency of redesigning your website for digital marketing. Click To Tweet

So, how often should you redesign your website? You can redesign your site after every 2-3 years, but that will depend on your online goals and other factors. For example, you can redesign your website if it’s outdated, rebranded, or no longer fulfills your objectives. All businesses need to redesign their websites.

Here are the factors to consider when contemplating redesigning your website.

The General Rule

The rule of thumb is to redesign your website once every three years to cope with the constantly changing web design trends. Failure to update your website allows others to gain a competitive advantage over you in web design techniques. For instance, features like parallax scrolling and advanced animation popped up in the past few years. These new techniques can bring life to your website, attracting more visitors.

Have Your Business Goals Changed?

Another factor that can prompt you to redesign your website is your business goals. If your business goals keep changing over time, you need to redesign your website to capture the changes. For example, you will have to update your website to reflect what you offer customers when changing your products or services. 

Could Your Web Presence Be Enhanced?

Your web presence matters a lot and contributes to your business success. Thankfully, redesigning your website and updating it with fresh content can improve your online presence. However, if you don’t redesign your website, potential clients might assume you are no longer in business and seek similar services from competitors’ websites. Another advantage of redesigning your website is search engine optimization (SEO), a strategy to help boost your web presence and reduce bounce rates.

Redesign Your Site for 2022

Are you ready to redesign your website for 2022? Along with giving your brand a revamp, a new website design is a great way to get up-to-date for the new year. Our professional website designers are here to help you highlight your brand and give it the online visibility it deserves.

Contact us for affordable and reliable web design solutions for 2022.