As a social media enthusiast, you might wonder, “Why is Facebook called Meta?” As one of the leading social media platforms worldwide, Facebook boasts billions of users. So, any change in the company’s operations is a global concern. That’s why everyone got shocked when the current Facebook CEO, Mark Zuckerberg, changed it to Meta.

The big question is, why did Zuckerberg introduce the new brand name, Meta. According to the CEO, Meta brings together all the apps and technologies offered by the company under one brand. As a result, the metaverse company will help people connect, grow their businesses, and even find communities.

Now, let’s look at what Meta encompasses and its significance to the global company.

Does Facebook have a new name?

No, Facebook changed its corporate name to Meta to accommodate all the operations run by the company. That’s because the brand name Facebook does not encompass all the company’s current activities, but the brand is tightly linked to one product. The new brand name reflects the company’s broader ambitions. However, the social media app you use daily will still retain its name Facebook.

Defining a “metaverse company”

Metaverse refers to the virtual spaces that allow people to virtually play games, meet colleagues, and purchase digital products. Quoting Zuckerberg, “It’s time for us to adopt a new company brand to encompass everything that we do. From now on, we’re going to be metaverse first, not Facebook first.” He further refers to the metaverse as the mega computing platform of the future.

Future of Facebook the social media platform

Now that Facebook changed its name to Meta, you probably wonder about the future of the Facebook social media app. As the company continues to grow and face hurdles from the outside community, it will be interesting to see how the way we use the app changes. For now, it remains a viable way for businesses to connect with potential customers.

Should you use Facebook for your business?

Facebook continues to be a platform that offers numerous marketing opportunities and tools that suit a vast range of businesses. While it will continue to evolve over time, Facebook provides a number of ways for businesses to engage with customers online with ease. Whether you’re just starting out or needing to broaden your target market, social media is one of the most profitable ways to increase your online presence.

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