With over 2.85 billion active users each month, Facebook is the largest social media platform globally. For that reason, staying up to date with Facebook’s best practices in 2021 is essential, especially if you’re planning on marketing your brand on the social media platform.

Are you considering building your brand on Facebook in 2021? Here are the Facebook best practices you should never ignore. Share on X

Tips for Using Facebook in 2021

Millions of companies and individuals use Facebook daily to build brands and market products. If you plan to maximize Facebook’s potential, it’s essential to understand how it works. That’s why we’ve prepared a few tips to guide you.

Here are the tips to help you get started! 

1. Use the right size image
2. Ask lots of questions
3. Don’t overfill news feeds
4. Enhance your video content
5. Connect through Facebook Messenger

1) Use the Right Size Image

Sharing proper image sizes can help to improve your Facebook ads’ visibility and quality. So, you need to optimize the images to specific dimensions for maximum visibility on Facebook. As a result, that will boost the levels of user engagement.

Here are some of the optimal image sizes for Facebook posts.

• Business Page Cover Photo: 1200 x 674 px
• Profile Picture: 400 x 400 px
• Event Cover Photo: 1920 x 1005 px
• Photo Post: 1200 x 630 px
• Group Cover Photo: 1920 x 1005 px

2) Ask Lots of Questions

Another way to engage your audience on Facebook is by asking questions. As a brand, asking questions will also help you connect with the visitors, improving their participation on your page. Note that the questions can be development-related or opinion-based.

3) Don’t Overfill News Feeds

Some marketers tend to overfill their Facebook news feeds with many marketing posts, but that’s not the right way to engage visitors. While there is no specific optimal posting limit for increasing engagement, it’s vital to post what’s manageable for your audience.

4) Enhance Your Video Content

Besides using images on your Facebook ads, it’s also vital to share videos to maximize your brand’s power on the social media platform. When it comes to video creation, here are some of the best practices to consider:

• Provide a short intro trailer for lengthy videos
• Create short videos to increase viewers’ concentration
• Use the right aspect ratio for video content

5) Connect through Facebook Messenger

Integrating Facebook Messenger into your Facebook page and client service strategy will allow clients to communicate with your company on their terms. That’s because Messenger is easily accessible and allows you to interact with clients one on one.

Social Media Management for Business Pages

Now that you understand Facebook best practices in 2021, you can use Facebook to improve your brand awareness. Most importantly, take full advantage of Facebook tools and resources, including how-to guides, guidelines, and case studies.

Connect with us to learn more about Facebook best practices to build your brand.