The long-standing competition between Facebook Ads vs Google Ads makes it more challenging for businesses to pick the best advertising strategy. The two platforms are powerful online advertising tools. However, companies should consider their needs to select an option that suits them. The good news is that this guide will help you decide.

Facebook Ads and Google Ads serve the same purpose in digital marketing. But despite the competition between them, many businesses leverage the strengths of both ad platforms to increase their visibility, leads, and sales. Leveraging both ad tools also help companies increase brand awareness and find new customers.

Here are the differences between Google Ads and Facebook Ads and their strengths. 

What Are Facebook Ads?

Facebook Ads are a “paid social” marketing strategy that involves advertising on social media platforms, particularly Facebook. This social network has over 1.55 billion monthly active users worldwide. As a result, it’s the best platform for digital advertising.

With Facebook Ads, you can create and publish online advertisements on Facebook to help new customers find you. Users can only see the display ads that Facebook targeting tools have selected. The tools target audiences using their location and profile.

What Are Google Ads?

Formerly known as Google AdWords, Google Ads are “paid search” advertising tools focusing on target keywords and text-based advertisements. The advertisers bid on phrases or keywords used in search queries by Google users.

When a user searches for something on Google, the ads get displayed alongside the search results. And if the user clicks on the ad, Google charges the advertisers a certain amount of money. That’s why it’s known as “Pay-Per-Click (PPC) advertising.”

We Recommend Both

Google and Facebook ads are incredible advertising tools that suit each business that wants to increase its online presence and sales. Both platforms have notable strengths, such as a large number of audiences, many ad formats, and high returns on investment.

You can harness the power of paid social and paid search advertising. All you have to do is develop a dual advertising strategy that maximizes the strengths of every platform. View both Google Ads and Facebook Ads as complementary marketing strategies.

Let Design Squid Run Your Ads

Incorporating Facebook Ads and Google Ads in your marketing strategies can increase your audience base and sales. First, you need to understand how to maximize the full potential of both platforms to be effective. The good news is that Design Squid can help you run your ads affordably.

Contact us to learn how to maximize Google Ads and Facebook Ads.