4 PPC Copywriting Best Practices | Design Squid, Houston TX

Success doesn’t just happen

It’s a step-by-step process designed to get others excited about your big idea. Get in touch with our team to discover what you can do today to enhance your business’s future.


26202 Oak Ridge Dr,
B-201, TX 77380.


Tel. 281.688.2534


4 PPC Copywriting Best Practices

by | Feb 24, 2023 | PPC Advertising


If you’re running PPC ads for profit, you should implement all the PPC copywriting best practices to gain more clicks on paid search ads. While writing great copies for PPC ads might seem tricky, there are tips to get you started. Thankfully, this guide can help.

These PPC copywriting best practices can help you increase sales significantly through ad copies. Learn more! Click To Tweet

What are the basic PPC copywriting best practices?

You’re probably aware that Google Ads offer a limited space to catch searchers’ attention and entice them to click. So, if you’ve invested in PPC copywriting, there are tips to strengthen your ad copies. Some of the best practices include:

  1. Know Your Target Audience
  2. Address Objections
  3. Use Your Space
  4. Show What Makes You Different

1) Know Your Target Audience

Knowing the solutions to your target audience’s problems shows that you understand their needs. So, to get the customers’ attention, show them that you can fix their issues. So, before writing a copy, put yourself in the customers’ shoes, think about the problem they’re experiencing, and think about how they’ll look for a solution.

2) Address Objections

Some people need convincing before clicking on ads or making purchases. To deal with such people, identify a few common objections toward your product or service and address them in your ad copy. Removing your audience’s point of excuse for not clicking before even giving the reasons makes them feel at ease with your company.

3) Use Your Space

Google offers 30-character headlines and two 90-character descriptions for Google Ads. You can pack all the relevant information in the space to maximize ad power. In addition, include a display URL with target keywords in your ads to improve search engine performance. Finally, don’t forget to add a call-to-action (CTA).

4) Show What Makes You Different

Thousands of businesses in the same industry advertise themselves using Google Ads. So, you must show potential customers what sets your business apart from your competitors. Highlight what your business does better than others and indicate the awards you’ve won, if available. Also, show it if you’re making special offers.

Let Design Squid Help

Implementing these PPC copywriting best practices can increase your click-through rates on landing pages. Thankfully, Design Squid can help you create PPC copies to get people to click on your ads. So you don’t have to struggle to write PPC ad copy by yourself.

Contact us today for more information about PPC copywriting.