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4 Marketing Trends of 2023 to Watch For

by | Dec 9, 2022 | Marketing


The new year is almost here, and it’s time to start thinking about the most significant marketing trend of 2023. As digital marketing strategies continue to grow, the online market is evolving, and you shouldn’t remain behind. The good news is that digital marketing experts have provided insights to help businesses prepare for 2023.

What are the most likely marketing trends of 2023 to watch out for? 

No one can guarantee 100 percent certainty on what 2023 holds for businesses. However, industry experts can offer useful predictions about some possibilities. Besides, data-driven insights can help you leverage your marketing strategies to boost customer experience. So, here are the marketing trends to expect in 2023.

Ever wondered what marketing trends of 2023 will impact your business? Here’s what to expect in 2023 for your business! Click To Tweet
  1. Visual Content is King
  2. Time for a Marketing Transformation
  3. Push Notifications
  4. Video Marketing

1) Visual Content is King

Visual content is an effective way to engage potential customers rather than plain text. It’s because most people prefer visual content to the latter. Studies show that colored visuals increase people’s desire to read content by 80 percent. Besides, visuals are easier to remember than written texts. Examples are infographics, videos, and images.

2) Time for a Marketing Transformation

Strategic marketing transformation occurs when a company without a marketing plan changes its business procedures. As a result, the company can boost its customer service, reputation, brand awareness, revenues, and customer experience. So, expect many businesses to undergo marketing transformation in 2023.

3) Push Notifications

Push notifications are increasingly becoming a popular digital marketing trend in many businesses. So, brands are ditching email marketing for push notifications to capture the attention of target audiences. Thankfully, more than 50 percent of consumers are allowing push notifications on their mobile devices, allowing brands to reach them.

4) Video Marketing

Research reveals that video content accounts for 82 percent of overall online traffic. The good news is that videos are more likely to boost first-page SERP rankings than most SEO tactics. Besides, 84 percent of customers got convinced to buy a product after watching a video about it. So, more companies will invest in video marketing in 2023.

Design Squid Can Help

Now that you know the marketing trend for 2023, you should prepare in advance to implement the marketing strategies. You can explore various marketing tactics, including social media marketing, content marketing, and influencer marketing, to leverage your marketing efforts. Thankfully, Design Squid can help you.

Contact us to discuss your digital marketing efforts with our experts.

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