What makes the difference between a good and great logo? Is it the colors, the fonts, or the shapes? Understanding the design elements behind any logo is the first step in creating a logo that stands out. We’ve compiled the best logo design tips for beginners to get you started.Designing a logo doesn’t have to be complicated. Get the tips you need to make a logo from scratch in little to no time. Click To Tweet
5 Logo Design Tips to Keep in Mind
Once you’ve realized the impact a logo can have on your business’s success, designing a unique logo will become your first priority. In more ways than one, it is the visual representation of who you are, what you provide, and how you can benefit a potential customer’s life. As you enter into the logo creation process, be sure to keep the following tips in mind.
- Figure out what makes you different
- Draw out all of the elements
- Choose a color scheme
- Pick the right font
- Look at it in black and white
1) Figure out what makes you different
Within your particular industry or niche, there is likely something that makes you stand out from your competition. Find out who your target market is and what they think is important to form your brand’s identity. Not only will this help you come up with a logo idea, but it will also help define your brand’s personality at the outset.
2) Draw out all of the elements
Making a rough sketch of the things that you’d like to include in your logo is a vital part of determining sizing and spacing. This can help save precious graphic design time by starting with an initial idea and making adjustments where necessary.
3) Choose a color scheme
Colors have the potential to make an impact that words or shapes cannot, especially at first glance. Based on recent research, the psychological response that we experience towards different colors can make us feel a certain way. Not only can this help you solidify your brand’s identity, but can also give greater insight into the type of products or services you offer.
Choose a logo color scheme that not only fits your business, but that can transfer well to marketing products. With whatever colors you choose, consider how it will look on a business card, t-shirt, website, hat, or billboard.
4) Pick the right font
There are over a million different fonts to choose from, but not every font is created the same. When designing a logo, the font you choose will exemplify your personality. From script to sans serif to entirely custom, typography is the basis of good logo design, and choosing the right font will set you apart from other businesses.
5) Look at it in black and white
One of the most overlooked aspects of the design process is creating a colorless version of your logo. Most documents and stationery items tend to print in black/white ink and if the design concepts rely heavily on color, the impact of your logo will fall flat. Be sure to create a black and white logo to ensure that every element can stand on its own.
Designing a Logo that Lasts
Every business goes through seasons of change where you have to rebrand and alter your logo. While this is a normal process of staying up to date with the latest trends and will keep your brand looking fresh, the original design elements of your logo will always stay the same. With a good design concept, the right colors, and workable fonts, your business’s logo is guaranteed to last for years to come.
Not sure where to start? Get with our team to learn how to create a high-quality logo for your business.