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How to Choose the Right Logo for Your Brand

by | May 14, 2021 | Graphic Design, Logo Design

How to Choose the Right Logo for Your Brand Design Squid

As a small business owner, you’re probably wondering how to choose the right logo design. There are many different types of logos to choose from, and you may need one for a website or business cards. So how do you go about creating a great logo that captures your audience’s attention? 

Is it time to create a logo for your brand? Here are some important details to look for with your logo design: Click To Tweet

There are many considerations that go into the logo design process. You’ll want to choose the right font type for your logo, color schemes that work for your brand, and an image style that best represents your business. Let’s take a look at things to consider when choosing your logo: 

Type of Font

The first thing to decide on is a font that compliments your brand. Do you want your brand to be portrayed as more serious or lighthearted? For a more professional tone, you would choose a font like Times New Roman, whereas with a more childlike vibe you could choose Comic Sans to represent your brand. Typography will play an important role as you create a logo. 

Color Schemes

Building a brand and a recognizable logo means choosing your color scheme wisely. Did you know that there is a meaning behind the colors you choose for your logo? Yellow represents happiness and energy, while purple represents luxury and high quality. Black and white logos often have a clean and modern vibe to them. Be aware of what the colors you choose will say to potential customers about your brand identity. 

Image Style

Finally, it’s time to decide on an image style for your business logo. These days, most effective logos go with a minimalist style. The graphic designers you work with should tell you what image style will work best for portraying your business. You might want something more quirky for a brand that’s all about fun. Or you can go with something clean and simple if you want to set the tone of a luxury brand. 

Choosing a Professionally Designed Logo for Your Business

When it comes to choosing a logo for your business, it’s best to work with a professional graphic designer and logo design team. A web design company will know how to create a logo that establishes strong brand identity. 

Connect with us to learn more about our logo design services in The Woodlands, Texas.